Thursday, December 11, 2008
Photo: Christopher Capozziello for The New York Times
Only several hours after I posted yet another sermon on the coming changes in the media landscape and how we all need to be exploiting them, I just read this New York Times article on how Michael Buckley along with a small group of saavy new-age media makers are making real money through YouTube's partner program which pairs advertising with original content.
And when I say "real money" I'm talking up to 6 figures. $100,000 generated entirely online with nothing more than a clear thought out WELL-EXECUTED vision carried out with "a $2,000 Canon camera, a $6 piece of fabric for a backdrop and a pair of work lights from Home Depot".
I don't know what you are making at your current place of employment, but I bet it's not close to that. ( And if it is, I bet it involves a lot more hassle, long hours and considerably less fun.)
Read the Article for yourself. This isn't some far off fantasy just in MY head. This is a new reality right here and now, baby. Ladies and gentleman, the game has indeed changed.
The only question is will YOU be a player in the NEW game or are you gonna let the Golden Age of New Media just pass you by? There's only one answer if you're Down and Dirty...