Photo: Christopher Capozziello for The New York Times
Only several hours after I posted yet another sermon on the coming changes in the media landscape and how we all need to be exploiting them, I just read this New York Times article on how Michael Buckley along with a small group of saavy new-age media makers are making real money through YouTube's partner program which pairs advertising with original content.
And when I say "real money" I'm talking up to 6 figures. $100,000 generated entirely online with nothing more than a clear thought out WELL-EXECUTED vision carried out with "a $2,000 Canon camera, a $6 piece of fabric for a backdrop and a pair of work lights from Home Depot".
I don't know what you are making at your current place of employment, but I bet it's not close to that. ( And if it is, I bet it involves a lot more hassle, long hours and considerably less fun.)
Read the Article for yourself. This isn't some far off fantasy just in MY head. This is a new reality right here and now, baby. Ladies and gentleman, the game has indeed changed.
The only question is will YOU be a player in the NEW game or are you gonna let the Golden Age of New Media just pass you by? There's only one answer if you're Down and Dirty...
"Hell's no!"
-Ant.
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