Back during the writer's strike, bored TV wonder boy, Joss Whedon (creator of such modern cult classics as Buffy the Vampire Slayer and "Firefly") created a whole new show while he waited for the writers, producers, and studios to get their acts together. The end result is the quirky new property known as Dr. Horrible's Sing-Along Blog, a 3-part mini-series musical. See clip below:
While the show starring a singing Neal Patrick Harris (you know the guy from "Dougie Howser, M.D.") as a wacky evil doctor is a matter of taste, what I find most notable about it is the primary means of distribution...online via Hulu.com and iTunes which grew an audience for surprise - A new DVD release!
I said it years ago when I started this blog and wrote my book and I'll say it again...the media landscape is changing. The power is shifting in our (content creators) direction little by little.
The big media companies are still in a little denial, but the gatekeepers of traditional media are slowly (dare I say quickly) loosing their iron grip on distribution. Via web 2.0 sites like Hulu.com, iTunes, and others, everyday filmmaking Joes can find and grow a receptive audience...and sooner than you realize there will be more viable options to actually turn a buck on our own work without any approval or involvement at all from the major media outlets.
As I write this there a number of devices and services in action and being developed that will be able to pipe your content direct to viewers computers an yes, now, even directly to their televisions. (See our previous blog post on the new generation of "black boxes".) Look around you. Pick up a paper. Traditional media dismissed the Internet for a little too long and now they are getting their asses spanked for it.
My strong advice is to start studying and experimenting with these new services and online distribution models and building your own devoted audience now before the majors get their act together and find a way to box you out. (Most of these services are still free, believe it or not.) The old excuses of gatekeepers blocking your project no longer stands up.
Now it's up to us to research, be saavy, and move first to seize these incredible opportunities to skip all the middle men and take our filmmaking careers into our own hands. And God-willing, if we do really start building large audiences and making money, the big media conglomerates will come to us...or better yet the big media conglomerates will BE us. It's already happening, people. It's just gonna take awhile for the mainstream to realize it.
Again, all you need to do for evidence is to look back at the record labels vs. digital downloading, newspapers vs. websites, network tv vs. cable...They all laughed at "the new kid on the block" and now that new kid is eating their supper. It's real simple- get with the new, or go out with the old. This time it's our turn, baby. And you can tell 'em I said it.
Peace, Love and Video