The September 18 issue of Entertainment Weekly will include an unusual advertisement--the first ever video ad in print! Americhip developed the video technology, which plays the ads on a screen only 2.7 millimeters thick. The battery-powered ads can last for approximately 65 minutes and are actually rechargeable. Amazingly, each chip can hold up to 40 minutes of video.
Only subscribers in Los Angeles and New York City will receive magazines with the video advertisement; all other subscribers will receive a traditional print ad.
No word yet on the cost of producing these ads. Regardless, it will be interesting to see how the public responds to this form of advertising. You gotta wonder if readers will be impressed by this technology, or if they'll simply look at it as a gimmick.