Friday, April 28, 2006

Will This Camera Change the Filmmaking Forever?

Arguably the hottest product at NAB this year was the Red Camera designed by Jim Jannard, founder of the Oakley glasses company. Although, they were only showing a non-working prototype, the mere concept of Jannard's camera is revolutionary.

Format Type(s) HD+
Resolution(s) 4k. 2k. 1080, 720, 480
Frame Rates Variable: 1-60fps (2540p, 4k, 2k, 1080p, 720p) 1-120fls (2k, 720p)
Medium FireWire 800/400, USB-2 and eSATA interfaces
Lens Mount Interchangeable
Image Sensor 12 Mpxl CMOS
Audio Inputs 4 channel uncompressed, 16 / 24 bit, 48KHz
Dimensions Unknown
MSRP $17,500
Street Price Unknown

I'm a big proponent of technology, because it's the driving force that's made filmmaking more democratic. However, I'm not much of a techno-geek, so I'll try to explain why this camera is so hot in the crudest of layman's terms.

In short, if this camera delivers on it's specs, it will essentially shoot images that are 4 times the quality of the current crop of $3000-$10,000 Mini-DV cameras and twice the quality of the higher-end pro cameras that are currently in it's price range (approx. $20K-$30K w/ lens) such as Sony's XDCam and Panasonic's F900 series. Now dropping $20K-$30K may seem like a lot of dough... okay it is a lot of dough, but it's an incredible value for what this camera is promising to deliver.

Think of it as if someone told you could buy or rent a Ferrari for the price of a Jetta. Yeah, it's kinda like that.

The image sensors on this camera are larger than anything out there. It can be used with 35mm and other professional film lenses. (Which means incredible depth of field.) This camera is capable of shooting in what I believe is being dubbed as "Super HD". What does that actually mean? It means it records a picture that's twice as good as the best HD TV out there. The picture is so good that we don't even have the technology to see how good it is yet! That's a helluva camera. Check out these links below for more precise and geeky explainations:

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