On the next Double Down Film Show we'll have a conversation with filmmaker and film marketer, Ava DuVernay, whose new feature film, I Will Follow is being released this Friday and was just dubbed by Roger Ebert, "The best film I've ever seen that deals with the loss of a loved one."
Ava formed her award-winning publicity firm currently known as DVA Media + Marketing, in 1999. In addition to directing, she has provided marketing strategy and execution for more than 100 mainstream Hollywood film and television campaigns including Hairspray, I - Robot, Spider-Man 2, and Collateral, just to name some.
Before her most recent release, Ms. DuVernay directed the documentary projects This is the Life and My Mic Sounds Nice: The Truth About Women in Hip-Hop.Her latest venture is founding the African-American Film Festival Releasing Movement (AFFRM), which organizes limited engagement theatrical releases for Black independent films and was recently profiled in a feature article in the New York Times.
· How did she TRANSITION from marketing to directing?
· What does a modern indie film CAMPAIGN consist of?
· When should you seek and when should you avoid press?
· When should you seek and when should you avoid press?
· What MISCONCEPTIONS do many filmmakers share?
· At what POINT does an indie film need a publicist?
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