Showing posts with label Living Arrangements. Show all posts
Showing posts with label Living Arrangements. Show all posts

Friday, February 5, 2010

Guerrilla Film Marketing for Werewolves

My man, Sam Thompson, director of the Slamdance film, "There's a Werewolf in My Attic", who I met briefly at Sundance a few years back just launched a simple fun campaign to promote and sell his newest horror flick "Living Arrangements".

I'm reposting it here because I think it's an excellent case-study in no-budget film marketing, promotion and self-distribution. Making a a film you're proud of is great, but I think it's pretty damn pointless, if you don't also take great pains and efforts to make sure that an audience actually finds and sees it.

As indie filmmakers I think we should all be as saavy as Sam and come up with clever (not necessarily expensive or even overly-time-consuming) ways to get people interested in our projects. Congrats to Sam for fine filmmaking hustle.

Peep Sam's guerrilla marketing approach:












The Trailer for "Living Arrangements":